Uncubed Studios Approved: Nike Careers

Need help connecting with audiencs? Take a look at Life @ Nike. Credit: Nike Careers/YouTube

Most brands’ customer-facing websites aren’t as robust and detailed as Nike’s careers site, Life @ Nike. 

The company has invested a great deal of time, resources, and thought into recruiting great talent. The message a careers site like theirs conveys is we care about our employees. And that’s an excellent message to send to prospective talent. 

So, what’s working with Life @ Nike? 

1. They’ve got the basics down. 

Before we talk about bells and whistles, let’s talk about what a solid careers page does, at a minimum. Those basics would be to:

● Identify the values ideal candidates possess. Those values consistently reflect those of the consumer-facing brand

● Use images, videos, and testimonials from real employees to paint a picture of what life at the company looks and feels like

● Teach the audience something—about the company, about the industry, about a challenge, or about people who spend hours of their life dedicated to this place

● Substantive information about benefits, both in-office and remote

● A list of open positions with helpful, well written descriptions and a direct way to apply 

Surprisingly, many employers don’t deliver on these, but Nike ticks all the boxes and then some. 

2. Every section includes at least one video that shows the experience of working at Nike.

Every section has at least one unique video, and all the videos serve unique purposes. One is about how current employees got their jobs and rose in the ranks, one shows off beautiful Nike facilities, another is about the Nike internship experience. 

But perhaps the most effective video on the site is this one about how a small team of engineers, designers, and innovators designed the Nike GO FlyEase, a shoe that can be put on and taken off totally hands-free. The shoe is great for everyone, but is specifically designed with adaptive athletes in mind. 

This video is excellent for employer branding because it features actual employees talking about what they do. There’s a problem, a problem-solving process, and a result. That’s something candidates can really hold onto. 

From these videos, candidates get the who, what, where, and why of working at Nike. 

3. The site includes lots of information about the company’s investment in diversity and inclusion. 

Not only is committing to and investing in diversity and inclusion the right thing to do, candidates are watching how and how well you do it.

A survey from Glassdoor found 76% of job seekers say a diverse workforce is an important factor when evaluating companies and job offers, and 32% say they would not apply to a job at a company where there is a lack of diversity among its workforce. 

And The Washington Post reported in February 2021 that for young job seekers, diversity and inclusion in the workplace aren’t a preference, they’re a requirement. 

Remember that investment in diversity and inclusion should go beyond race, go beyond gender. Candidates want to see how you’re supporting the LGBTQIA+ community, people with disabilities, the neurologically diverse, military veterans, and parents and caregivers, and all the people who exist at the intersections of these experiences.

Emily McCrary-Ruiz-Esparza writes about workplace culture, DEI, and hiring. Her work has appeared in Fast Company, From Day One, and InHerSight, among others.

ABOUT UNCUBED STUDIOS

Launched in 2016, Uncubed Studios is a full-service creative agency with a client list representing the most influential employers on earth along with the high growth tech companies.

The team that brings the work of Uncubed Studios to life is made up of award-winning experts in cinematography, journalism, production, recruitment, employee engagement, employer branding and more. 

Uncubed Studios is part of the Uncubed Group, which also includes Mediabistro, the leading talent & professional community in the media sector, and Finalist, the curated sourcing platform for early professional tech talent.

Interested in speaking with Uncubed Studios for a media opportunity? Contact studios@uncubed.com