Videos We Make Here: ZX Ventures’ Empowering Entrepreneurs
If you’ve ever tried to start your own business, you’re familiar with the pepperminty rush that is simultaneous euphoria and fear. Money has a lot to do with this, of course, so how would your little entrepreneurial heart feel if you knew you had the resources, mentorship, and autonomy it took to make it all happen?
In this edition of Videos We Make, we look at a feature we made for a business incubator, ZX Ventures.
The Ask
ZX Ventures wanted Uncubed Studios to create a series of videos that highlighted the company's intrapreneurial nature.
Who is ZX Ventures?
ZX Ventures is the global investment and innovation group of Anheuser-Busch InBev. It’s basically a business incubator and a venture capital firm within a multinational beverage corporation.
How We Did It
To highlight intrapreneurship in the organization, we decided to provide a real-life example.
We interviewed Etkin Tekin, the Director of Sales and Business Development at ABI Flex, a beverage supply chain marketplace that finds raw material and packaging solutions, and is also a product of ZX Ventures’s business investment machine.
We used this as the foundation for the video, which begins: How an internship project became a multi-million dollar business at ZX.
Interested? Us too.
Etkin tells the story of a team of summer interns asked to figure out a way to commercialize excess capacity from their vertical operations. Basically, is it possible to sell the extra raw materials and packaging to make money?
Turns out, the answer is yes, and this is how ABI Flex was formed. All from a single question during a summer internship.
Why This Campaign is Important
The video needs to make a traditional corporate employer appealing to aspiring entrepreneurs. Those looking to start their own company might not be looking for an opportunity like this one, but ZX Ventures provides stability that traditional entrepreneurship does not.
Luckily, Etkin drives home the point with this line, which we blast on the screen: ZX empowers entrepreneurs by providing resources, expertise, and autonomy to unleash potential by founders.
It shows candidates how they can still meet their entrepreneurial goals in a different kind of environment. You’re not just an employee at ZX, you’re hired to start a business with the backing of a major corporation.
Emily McCrary-Ruiz-Esparza writes about workplace culture, DEI, and hiring. Her work has appeared in Fast Company, From Day One, and InHerSight, among others.
ABOUT UNCUBED STUDIOS
Launched in 2016, Uncubed Studios is a full-service creative agency with a client list representing the most influential employers on earth along with the high growth tech companies.
The team that brings the work of Uncubed Studios to life is made up of award-winning experts in cinematography, journalism, production, recruitment, employee engagement, employer branding and more.
Uncubed Studios is part of the Uncubed Group, which also includes Mediabistro, the leading talent & professional community in the media sector, and Finalist, the curated sourcing platform for early professional tech talent.
Interested in speaking with Uncubed Studios for a media opportunity? Contact studios@uncubed.com
