Videos We Make Here: Capture
As organizations embrace long term remote and hybrid work strategies, Talent Acquisition and Employer Branding teams need a simple way to build camaraderie amongst employees, especially when onboarding new hires. To support our clients with this initiative, Uncubed Studios created a new short form video product, Capture, that’s designed to spark employee engagement amongst dispersed teams.
NYC Footy, a coed soccer league that offers athletes of all skill levels the opportunity to connect on and off the pitch, became Uncubed Studios’ first partner to show the capabilities of what personal conversation captured on video can create for companies:
How to Capture the moment
Here’s how we do it:
Pick your favorite communication tool like Slack or Teams, or ask our Uncubed Studios team for a recommendation.
Brainstorm a handful of personal questions your employees would be comfortable answering. We’re here to help if needed.
Your employees capture themselves on video. We’re here for this too—we know not everyone is a techie, and that’s OK.
Uncubed builds a snappy video you can use across channels: social media, job boards, career pages, onboarding materials, and internal comms.
How to use Capture videos
Capture videos can be targeted toward internal audiences, external audiences, or a combination of both. Videos can be implemented by specific Employee Resource Groups, tease out internal events or off sites, or be implemented as part of your next sprint or hackathon as a way to capture the moment. The options are endless and Uncubed Studios is here for that creative input. If you can dream it, we can capture it on camera.
Why Capture is the Ideal Solution for Onboarding
According to Gallup, only 12% of workers believe their employer does a good job with onboarding, and a poor experience can lead to turnover. Workers who establish emotional connections and community have more reason to stay with an employer.
Using Capture to introduce new hires to their colleagues and reinforce the culture they were pitched is a no brainer. Video conversation take away the awkwardness of traditional icebreaker games and trim long, rambling answers that can eat into precious meeting time. (We’re all guilty of it!). Want examples of how this would work within your current practices? Here are two specific ways you can implement Capture right now into your onboarding process:
Introduce new hires to their colleagues with get-to-know-you questions, like Where did you grow up? What song on your playlist always makes you smile? If you could switch lives with anyone for a day, who would you choose?
Break the monotony of training modules and intro materials with playful videos that feature your real employees answering questions like, What’s one piece of advice for a new hire? Or, What do you wish you had known on your first day? Or, What’s the best place to get lunch in the neighborhood?
While the list below isn’t the only way you can use Capture, the following ideas are something any organization that cares about the well being of its employees will want to seriously consider
Engage your ERGs
Spark conversation among your employee resource groups by posing a question—what makes you proud to belong to the LGBTQ community?—and sharing answers in a quick, engaging, and shareable vehicle. Captures are also a way to introduce new members to their ERG peers—ideal for ERGs distributed across hybrid teams that operate asynchronously.
Share your Captures to promote ERG membership among current staff and show potential hires you provide places for them to belong.
Demonstrate your commitment to diversity, equity, inclusion, and belonging not with the company’s words, but through your employees’ own experience.
Promote company engagement days
After your next community service project, ask employees to reflect on their experience, and use Capture to recognize your workers for their commitment. Use it again next year to encourage participation.
Recognize your communities on days of observance
On Veterans Day, Capture stories from your veteran community, recognize women in leadership on International Women’s Day, and highlight new history makers during Black History Month.
Social recruitment campaigns
Capture videos can be seamlessly integrated into social media campaigns. Overlay hiring messages or cut Captures with your anthem video for social recruitment pushes.
Promote internship programs
Capture advice and experience from your internship classes that can be shared with next year’s cohort and shared across channels to promote the program and draw in new applicants.
Emily McCrary-Ruiz-Esparza is a freelance reporter based in Richmond, VA, who covers the future of work and women’s experience in the workplace. Her work has appeared in the Washington Post, Fast Company, Quartz at Work, and Digiday’s Worklife.news, among others.
ABOUT UNCUBED STUDIOS
Launched in 2016, Uncubed Studios is a full-service creative agency with a client list representing the most influential employers on earth along with the high growth tech companies.
The team that brings the work of Uncubed Studios to life is made up of award-winning experts in cinematography, journalism, production, recruitment, employee engagement, employer branding and more.
Interested in speaking with Uncubed Studios? Email us at studios@uncubed.com
