Videos We Make Here: Affirm’s People Come First Video

In the wake of Black Lives Matter and a rising awareness of the discrimination faced by minority communities, employers must prove to candidates that they welcome employees of all backgrounds. 

In this installment of Videos We Make Here, we’ll take a look at a video for our friends at Affirm.

The Ask: Make a video for Affirm that highlights the motto “People Come First” featuring user-generated videos from the organization.

Who Is Affirm? 

Affirm is a financial services company that allows customers to buy products now and pay later. Customers can pay at their own pace without paying late fees. 

How We Did It 

Let employees take the lead: Because the goal is to attract diverse candidates, we figured that there’s no one better to talk about diversity at Affirm than employees. Employees from Affirm’s Black and Latinx employee resource groups shot videos of themselves talking about why Affirm is a welcoming place to work. We set it to jazzy guitar music with brightly colored slides to give it a positive, friendly vibe. 

Be authentic: This video relies on user-generated content. After all, what’s more convincing than real employees talking about why their company is a great place to work? The video also shows employees’ day-to-day routines to emphasize their work-life balance. 

Look through a wide lens: We asked for user-generated videos from employees across the company. No one department is represented, which shows that Affirm isn’t paying lip service to diversity, equity, and inclusion. 

Watch this video to learn more about Affirm’s commitment to creating a more diverse workplace

Why This Campaign Is So Important 

This video is about a deep dedication to ensuring a representative workforce. 

When you apply to a company, you want to know that you’ll feel at home there. By seeing people from a variety of backgrounds contributing to the company culture while still preserving a work-life balance, you gain confidence that this is the right place for you.

ABOUT UNCUBED STUDIOS

Launched in 2016, Uncubed Studios is a full-service creative agency with a client list representing the most influential employers on earth along with the high growth tech companies.

The team that brings the work of Uncubed Studios to life is made up of award-winning experts in cinematography, journalism, production, recruitment, employee engagement, employer branding and more. 

Interested in speaking with Uncubed Studios? Email us at studios@uncubed.com