Uncubed Studios Approved: Square
Every company needs a thoughtful careers page, even better if you can build a thoughtful careers site. The digital payments software/hardware gurus at Square have built an exceptional one, loaded with video, photo, and detailed information about the hiring process and company benefits.
I’ve written about Square before—their microsite is that good. But I want to point out something that makes theirs stand out in particular: education.
Tell me something I don’t know
An underrated and overlooked element of a successful career page is education. Anyone who visits the page/site should come away learning something about the company, about the industry you operate in, about your customers, about a problem you solve. Square does this well. Like, crazy well. From their careers site, you can:
Learn about development and design at Square
Learn about customers, problems in the marketplace, and even branding on Square’s YouTube channel
Why does this matter?
Your careers page is about informing the reader. Bare bones, prospective employees should learn what positions are open and how to apply. But before you ask candidates to make the case for why you should hire them, you should make the case for why they should apply. Square is doing exactly that. Watch them walk you through the process.
Asset #1: Origin story
Square’s Message : This is who we are and what we do.
Asset #2: Customers
Square’s Message: This is who we serve and why that matters.
Asset #3: Value props
This is why our customers keep choosing us.
Asset #4: Financials
Square’s Message: Here’s proof we’re good at what we do—and that we’re thinking about the future.
Asset #5: DEI, development, and design
Square’s Message: This is what the culture is like here.
Asset #6: How to interview
Square’s Message: This is how to get your foot in the door.
Asset #7: Employee benefits, ERGs, and company culture
Square’s Message: This is what you’ll get once you're here.
Asset #8: Customers, employees, market problems, branding
Square’s Message: Here’s a bowl of our pudding loaded with proof.
It feels like magic, right?
Even if you don’t have loads of money to spend on a site, like Square clearly does, this is a template you can follow. Don’t worry about visual assets yet or exactly how you’ll present the information, just start by finding the words. Just repeat the sequence above using your employer's culture as the catalyst for a thoughtful reply. Now go get ‘em, tiger.
This is who we are and what we do
This is who we serve and why that matters…
This is why our customers keep choosing us…
Here’s proof we’re good at what we do—and that we’re thinking about the future.
This is what the culture is like here.
This is how to get your foot in the door.
This is what you’ll get once you're here.
Here’s a bowl of our pudding loaded with proof.
Emily McCrary-Ruiz-Esparza writes about workplace culture, DEI, and hiring. Her work has appeared in Fast Company, From Day One, and InHerSight, among others.
Interested in speaking with Uncubed Studios for a media opportunity? Contact studios@uncubed.com
ABOUT UNCUBED STUDIOS
Launched in 2016, Uncubed Studios is a full-service creative agency with a client list representing the most influential employers on earth along with the high growth tech companies.
The team that brings the work of Uncubed Studios to life is made up of award-winning experts in cinematography, journalism, production, recruitment, employee engagement, employer branding and more.
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