14 of Our Favorite Employer Value Propositions
Your employer value proposition, or EVP, is the answer to the questions: Why should someone want to work at your company? What’s in it for them?
Effective EVPs don’t have to be long. We like the one-sentence version of Patagonia’s EVP: We’re in business to save our home planet, and we’re hiring. And this one from Nike: Move the world.
They can take on radically different tones. The running shoe company On strikes a powerful, defiant, confident tone, while Pattern Brands’ EVP is a warm letter to potential employees.
There’s no formula for writing an EVP. It may help to have short and long versions, or it may help to break it into parts, use bullet points, or just distill it into a sentence or two.
Here are some of our favorite MVPs of EVPs, in no particular order.
Not sure about EVPs? Find out whether your company needs one.
1. On
When On was founded in 2010, few backed us to keep pace with the giants of the running shoe industry. Today, we're the sport’s fastest-growing brand. Our secret? Excellent people and excellent products. The running revolution is On.
2. Aon
At Aon, we believe businesses succeed when the communities they serve — and the people they employ — flourish. Our purpose is to shape decisions for the better — to protect and enrich the lives of people around the world.
We are committed as one firm to our purpose, united through trust as one inclusive, diverse team and passionate about making our colleagues and our clients successful. Everyone is called upon to lead Aon United values and behaviors.
3. Patagonia
Long version:
We’re looking for highly motivated, unconventional thinkers to join our mission. If you love big challenges, taking action and want to help preserve the wild places where we play, see our open jobs.
Short version:
We’re in business to save our home planet, and we’re hiring.
4. International Rescue Committee
Responding to the world’s worst humanitarian crises in a great variety of roles, the International Rescue Committee’s staff is a force for humanity and hope. If you’re skilled and passionate, we’d like to add your energy to ours.
5. P&G
Day 1. It’s something everyone experiences when they join a new company, whether they’re a student, a recent graduate or a seasoned professional. P&G’s Day 1 starts with you doing something that matters – making an impact on the world, P&G brands, and your career.
We hire based on the potential we see in people, so here, you’ll be trusted to dive right in, take the lead, use your initiative, and build billion-dollar brands that help make everyday activities easier and make the world a better place. You’ll be doing meaningful work that takes your career places you never imagined. Join us, and you’ll be part of this effort from Day 1.
From early on, you’ll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility. And you’ll do this in creative work spaces where new ideas flourish. All the while, you’ll receive world-class training to help you become a leader in your field. And it’s not just about what you’ll do, but how you’ll feel: welcomed, valued, purposeful, challenged, heard, and inspired.
6. Nike
Long version:
We use the power of sport to move the world
At NIKE, Inc., we see a world where everybody is an athlete—united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to elevate human potential. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world. That means you. Because, as Bill Bowerman—Nike’s co-founder and legendary coach—once said, “If you have a body, you are an athlete.” Every day, we are demanding a better future for ourselves, our athletes, and our communities. We believe that diversity fosters creativity and accelerates innovation. We believe in protecting a planet where all athletes can thrive. And we believe every kid, everywhere, should have access to sport.
Short version:
Move the world.
7. CB2
If you’re creative, enjoy inspiring others and want to share your enthusiasm for modern design, we hope you'll apply for one of the current openings in our stores. We offer great associate benefits for modern life – including competitive salaries, schedules that fit your life and an amazing discount. And we're big believers in promotion from within. So as we begin to open new stores, now’s the time to get in on the ground floor and learn more about CB2.
8. Public.com
We’re on the mission to make the public markets work for all people - and we want you to help us make that happen.
Short version:
Speak up, solve problems, lead others, and be an owner.
Long version:
You can make a salary making furniture. Or you can make a difference. Or you can work at Herman Miller and make both. All while giving back to the community and caring for a better world.
10. Sofi
Long version:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation fintech company using innovative, mobile-first technology to help over 4M members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
Join us to invest in yourself, your future, and the financial world.
Short version:
Help us help people get their money right.
At Bristol Myers Squibb, the work you do—often in support of emerging therapeutic areas that require new methods of thinking and working—will help people prevail over serious diseases. And while our work transforms the lives of patients, it also transforms the lives and careers of those who do it. This isn’t easy work, but it is uniquely interesting. This is where you will rewrite the rules, solve the toughest challenges, and create miracles.
12. Pattern Brands
Pattern is a family of purposeful brands that inspire you to learn, explore, and lay the foundation for a more present life. Many of us at Pattern have worked together for the better part of a decade.
We’re a growing team of thoughtful leaders and active listeners. We’re contagiously curious and passionate. We always bring a point of view. We love candor with empathy. We’re problem solvers, optimists, futurists, and entrepreneurial creatives.
We’re brought together by one mission: To help our generation enjoy daily life. It’s one of the reasons we love our work. We see everyday as an opportunity to bring more quality of life and well-being into the world. It’s the beginning of a journey that we’re excited for you to join. Please take a look through our current openings below.
Look forward to talking with you more,
The Pattern Team
13. Headway
Our core values bring Headway’s mission to life
Think future first
We think big, even when the task feels small. We seek opportunities to reimagine, and take time to build for the future.Act like a Headway owner
We all pitch in with ideas to improve the products we build and the ways we operate, even when they’re outside of our roles. We collaborate to make Headway as a whole the best it can be.The first time is always handmade
We believe that building amazing products means starting by doing things that don’t scale. We roll up our sleeves, get creative, and engage deeply with the people we are building for.Be relationship-obsessed
We care deeply about our relationships with those who make Headway what it is: our providers, patients, payers, and each other.Invest in yourself to invest in our mission
We take the time to invest in our own health and wellness, and support each other in doing so. It’s how we bring our best selves to work, and it’s essential to our mission.
14. XPO
Hi! Uncubed here: Logistics company XPO takes an uncommon approach to its EVP, offering a unique proposition for each employment segment. What a smart move to appeal to different types of employees individually. Because XPO organizes its propositions visually, we’ll drop the screenshot here.
Emily McCrary-Ruiz-Esparza writes about workplace culture, DEI, and hiring. Her work has appeared in Fast Company, From Day One, and InHerSight, among others.
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