FEATURE VIDEOS
If you’re looking to share stories that truly differentiate yourself from the competition, then you need to invest in features. Features tell the stories that are unique to your company.
If you’re looking to speak to a particular skillset (e.g. engineers) or demographic (e.g. BIPOC), features allows you to better connect with your target demographic by sharing narratives of life and work through the lens of one or more relatable employees.
Condé Nast: Reckon
Affirm: People Come First
Microsoft Azure: How JetBlue uses Azure to Calculate Optimal Fuel Needs For a Flight Plan.
AWS: How Uber Survives The Spookiest Night of The Year.