SUMMER CAMP: HOW WEBFLOW CREATED A VIRTUAL CAMP ADVENTURE.
During the summer of 2021, Webflow transitioned their annual Dream Big Week summit online for employees across the world, engaging in virtual collaboration, learning sessions, and culture-building activities. Winning teams who completed all challenges were honored with a celebratory flag ceremony, not to mention prizes and newly-earned clout amongst their peers.
Collaborating with Webflow’s Head of Engagement and in house creative teams, Uncubed Studios produced a custom virtual event video bundle inspired by Webflow’s design oriented culture and Wes Anderson’s Moonrise Kingdom summer camp adventures.
Challenge #1: Rename Webflow Weekly
The first Dream Big Week challenge was to rename Webflow’s weekly newsletter, Webflow Weekly. Employees received their first instructional video via email, text, and Slack messages pointing to a private submission page.
This instructional video was produced by Uncubed Studios using a selection of thematically appropriate props procured across New York State.
Challenge #2: Create a Virtual Background
The second challenge was to design a virtual background for the all-hands meeting at Webflow.
In this scene, Grimur the camp counselor, a character inspired and voiced by a Webflow employee, instructs employees through a vintage radio on a nice summer day.
Challenge #3: Scavenger Hunt
The next Dream Big Week challenge was a scavenger hunt using participants mobile phones, cameras, and screenshot tools. From there, participants uploaded their submissions to the Webflow portal. For this picnic scene, a local newt named Mr. Orange makes an unexpected cameo appearance.
Challenge #4: Explain Webflow to a Relative
Explaining Webflow to a relative happens to be a reoccurring struggle at Webflow, which is why we asked employees to record their favorite one liners and conversation starters.
Employees shared how they would explain their job and product to their relatives through video, voice memos, and letters.
Challenge #5: Congratulations!
(drumroll)……..Well done! Users who completed all challenges correctly and on time were greeted with a throwback visual of their 8-bit Webflow flag being raised.
Webflow’s Dream Big Summit Trailer
Behind The Scenes
To capture a camp aesthetic, Uncubed Studios scouted a location in the Great Western Catskills of New York State to serve as the backdrop for what would ultimately become Camp Webflow. From building a campsite fire to composing letters on a vintage typewriter, Uncubed Studios immersed ourselves into Camp Weblow, and found ourselves conducting a scavenger hunt of our own in order to find fabrics, props, and tools.
