Uncubed Studios recently worked with Kinship, a member of the Mars Petcare family, on a project to enhance their recruitment efforts.

The objective was to create two videos to assist in attracting and onboarding new hires. The first video produced by Uncubed Studios provided an overview of Kinship's offerings, including Wisdom Panel, Whistle, and Pet Insight Project. The team visited the headquarters of Whistle and Wisdom Panel in San Francisco and Washington, using high-quality production techniques to bring the Kinship brand to life and effectively communicate the company's mission and values.

The second video served as an onboarding tool, designed to give new hires a comprehensive understanding of Kinship's products and projects. This video streamlined the onboarding process and provided new employees with valuable information.

The use of the two videos resulted in benefits for Kinship and Mars, including the ability to attract and onboard new remote hires and build a strong and effective team. The videos effectively conveyed the essence of the Kinship brand and made a notable impact on the company.